Chase App | Cash Back Native Uplift

Translating the Rewards experience to mobile native involved paring back clicks, copy, and cognitive load. We took the Cash Back experience from an exercise in decision making — How many points am I redeeming? Where will this cash go? — to a simple, three screen flow.

The legacy (web) experience showing pre-uplift design system, page hierarchy on the Cash Back confirmation page.

By making the cash-to-points calculator automatic rather than manual, users can make real-time updates to how many points they want to convert. Deciding which account you want to make your deposit into has been pre-selected rather than something to think about every time. And removing extraneous on-screen content allows savvy users to get their cash and go.

We decided to move the “How it works” content to a bottom sheet activated by tooltip in order to reduce the amount of on-page copy.