As part of Chase's Loyalty (Rewards and Benefits) team, I spent much of 2021 working closely with designers, researchers, product managers, and developers reimagining the Chase rewards experience.

As part of an early UX/UI audit, I identified the Ultimate Rewards navigation as a major pain point. The previous iteration was, on web, a fully exposed menu of over 15 options, with no hierarchy or clear grouping. On mobile and tablet, a hamburger menu opened to display a similar jumble.

Through collaboration with product partners on a refreshed taxonomy and information architecture, I was able to create a more organized pattern for the nav that took users through separate point management and redemption actions.

I’ll admit that I was a strong advocate for removing the “Chase Ultimate Deals” page from the loyalty experience altogether. I was convinced that there was a cleaner way to surface promotional information and marketing messaging to users without making them click into a separate page. But — what’s one content designer against robust business objectives and two competing product teams?